Marketing your business isn’t easy. You have plenty of local competition you’re going up against, and it can often feel like you’re fighting an uphill battle. The Liquid can help you make forward progress with your marketing efforts with four online marketing solutions for your small business. Read our guide below to learn more about these strategies and how they can help your business.
Social media
Social media platforms are free for everyone to use. The only thing standing in the way of most companies from running social media accounts is the amount of time it takes. Posting to multiple accounts regularly then responding to comments on those posts can be a full-time job in and of itself. Nonetheless, social media can be an important part of your online marketing strategy.
If you don’t feel like you have time to run multiple social media accounts with Facebook, Instagram, Twitter, TikTok, and any number of other platforms, choose one or two to run with. Facebook and Instagram are seamlessly integrated as they’re both owned by Meta, which makes for easier management. You can post to Instagram, then automatically post to Facebook to streamline your processes.
The most important part of operating social media accounts is to remember that it’s meant to be social. Don’t post and leave it. Be sure to respond to comments, even if it’s a like or something brief. You’ll build a strong rapport with customers by giving them the satisfaction of interaction.
Email marketing
Contrary to what many of us might believe with spam folders and social media prominence, email marketing isn’t dead. You can build an email list by collecting addresses from customers on your website, then keep them updated with emails regarding product launches, company news, and more.
You might be worried that your efforts will be in vain, but having even a small percentage of recipients open your emails can produce sales leads. There’s a tremendous benefit to having your brand pop up in the inbox of potential customers as you can catch the eye of customers as they scroll through their emails. Furthermore, you can keep your brand in front of your recipients, so you remain in the front of their minds.
SEO
Search engine optimization, or SEO, is an essential piece to driving traffic to your website. Rather than spending thousands of dollars each month on search engine ads to find your customers, you can bring your customers to you by optimizing your website with common search terms within your industry. It includes building out web pages that are targeted for products or services you offer, so your customers can easily find you when searching for what you offer online.
Content Marketing
The most effective way to optimize your website for search is with content. You can build out pages of content with information guides, useful blog posts, videos with tutorials, and more. Not only is content on your website useful in executing an SEO strategy, but you can also use YouTube and social media as funnels to direct customers to your website. Search engines will give preference to websites that offer new content regularly and even those that embed YouTube videos on blogs and other pages.
Google My Business
Another crucial piece to your local SEO strategy should include creating a Google My Business for your company. Not only will it enhance your chances of showing up in local search results on Google, but it’s also a one-stop shop to manage customer reviews. You can resolve customer issues and thank customers for their reviews as a way to maintain your online reputation. What’s more, Google gives preference to companies that have strong online reviews, so don’t forget to ask customers who had a good experience for a review.
Sign up for more
You can learn more about online marketing solutions for small businesses by getting in touch with us at The Liquid. Please fill out our online contact form to learn to reach out to our team and sign up for updates regarding our launch.