Does your brand have a well-defined marketing toolbox? Or are you just winging it with different aspects of digital marketing and hoping for the best? Many brands, especially startups and small businesses, are practicing the latter. However, this method doesn't always yield quality results.

Digital marketing has evolved to the point where if you’re not intentional with your efforts, you might end up spending a lot of money with nothing tangible to show for it. At TheLiquid.com, we know this too well. That’s why we work with our clients to create tailored marketing strategies aimed at driving brand recognition and ultimately boosting conversions.

Want to build an effective marketing toolbox for your brand? Here’s how to go about it.

1. Clearly define your marketing goals and objectives

Before jumping into the tactics and execution, first define what you want to achieve with your marketing efforts. Consider both short and long term goals as they will inform what you need to include in your toolbox. For instance, if you have a new product ready to launch, and you wanted to raise awareness about it, you would definitely want to include social media marketing and paid advertising in your toolbox.

While working out your marketing goals, be sure to also consider your budget for the year. The general rule of thumb is to set a budget of between 6% to 14% of your gross revenue. Prepare to spend higher if you’re in the early stages of setting up your marketing foundation.

2. Make sure your decisions are data-driven

The beauty of digital marketing is that you have access to all kinds of relevant data which you can use to aid decision-making. A good place to start is identifying your target market.

Even if you’re selling a product or service that everyone can use, there are specific segments in the market that actively want it, and more importantly, can afford it. These are the people you want to target with your marketing efforts. For example, make-up kits can be used by just about anyone, young or old. But when building your marketing toolbox, you’ll want to mainly target working women because they’re the primary users and can afford to pay for it.

Other kinds of relevant marketing data include website analytics, competitor analysis, market research, cost-benefit analysis, and more. These insights will prove invaluable, especially when deciding what aspects of digital marketing to prioritize in your strategy.

3. Build around SEO

There’s simply no way around it — if you want your brand to be searchable and visible on the web, you must invest in good search engine optimization. Yes, it does take a while to see results with SEO, but they are often worth the effort. Imagine how much traffic and conversions your business could enjoy from consistently ranking high on relevant search engine results pages (SERPs).

Another reason SEO is so important is that it can continue to drive tangible results even after you have stopped doing it. This is never the case with other marketing methods. For example, with paid advertising, you only get results when you pay for them. The moment you stop running your ads or your marketing budget is exhausted, the pipeline closes.

4. Expand your content marketing scope

No marketing toolbox is complete without content marketing. It is the bedrock of any meaningful marketing strategy. With content marketing, you can position your brand for increased relevance, authority, and credibility among your target audience.

The key is to ensure that you’re putting out helpful, timely information in an engaging manner. Don’t limit your efforts to text-based content alone. Video, infographics, and images are powerful conveyors of information, and are generally more engaging.

Build your business’s custom marketing toolbox today!

TheLiquid.com is your trusted partner working tirelessly to deliver tangible results from your marketing efforts. Our team has worked with brands across various industries and has recorded great success in SEO, social media marketing, backlinks, email marketing, and more.

At only $49.99/month, you too can take advantage of our expertise to position your business for greater success and an improved competitive edge. Sign up to be a member of TheLiquid.com today. If you’ve got any questions, simply send us a message through our contact form and we’ll get back to you shortly.