As a small business owner, you probably already know that your business cannot survive without online marketing. The business landscape has evolved to the point where if your business is not represented on the internet, it’s practically non-existent.

However, online marketing is so broad that it’s often hard to decide what areas to focus on for maximum results, especially with a limited marketing budget. Our marketing experts here at TheLiquid.com can cut through the noise and help you formulate an effective strategy for the most impact.

With that in mind, let’s walk you through our top five must-have internet marketing solutions for your small business.

1. User-centric web design

Your website is the center of all your internet marketing efforts. The key to nailing web design is to design it around the needs and expectations of your website visitors. This means every aspect of the design, from the navigation to the color scheme, even to how the content is presented, must revolve around the user.

Some of the most important elements of user-centric web design include mobile-friendliness, fast loading speed, bite-sized paragraphs, and compelling calls to action (CTAs).

2. Search Engine Optimization (SEO)

It’s one thing to have a great website and another thing for that website to be easily searchable and visible on the internet. That’s where SEO comes in. Every day, over 250,000 new websites are created. SEO helps ensure that your business stays relevant and appears higher on a list of search engine results by associating your website with the keywords used to find your services.

Creating an effective SEO strategy requires a thorough understanding of the important elements, such as keyword optimization, relevant content, backlinks, and local search.

3. Content marketing

Content marketing is the driving force behind any successful online marketing strategy. The concept revolves around consistently creating engaging content that is relevant and provides genuine value to your target audience. This establishes your brand as an authority in your field, which in turn, helps your business attract new prospects and retain existing customers.

Website content, blogs, email newsletters, social media posts, infographics, and even video marketing all fall under content marketing.

4. Social media marketing

According to recent statistics, over 3.7 billion people are using at least one social media platform. This figure is expected to reach 4.55 billion over the next three years. If your brand isn't on social media, you’re losing out on a lot of potential business.

Because it’s so broad, it’s important to prioritize your social media marketing on platforms where your target audience is most likely to be. For instance, Facebook and Instagram are the go-to social media platforms for many product-based businesses, whereas LinkedIn and YouTube make more sense for marketing service-based businesses.

5. Paid media ads

The beauty of paid media advertising is that it can deliver results much faster than any of the other internet marketing solutions on this list. That being said, creating, posting, and managing paid ads is a highly nuanced process. Get it wrong and you might deplete your entire ad budget without any meaningful results to show for it.

Google and Facebook are the most common platforms for paid media ads. Other popular options include Bing, Yahoo, LinkedIn, Twitter, and YouTube.

TheLiquid.com difference

Bringing all these digital marketing focus areas together to form a cohesive, targeted strategy requires professional help. At TheLiquid.com, our team of experienced digital marketers has combined these specialized services (and more) into a simple subscription package worth only $49.99/month.

Compared to traditional online marketing packages that typically cost thousands of dollars per month, our digital marketing solutions get you the results you need without having to break the bank. That’s why they’re perfect for startups and businesses of any size.

Learn more about our Global Online Marketing Toolbox.

Sign up for your small business marketing subscription plan today!

Position your small business for greater success and a stronger competitive advantage with our marketing subscription plans. Let us help you get your business to where it needs to be without burning through your marketing budget. Sign up on TheLiquid.com now to get started.