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8 Resources to Include in Your Online Marketing Toolbox
July 31, 2023 at 4:00 AM
Woman's hand writing the word "audience" on a whiteboard, with arrows.

Digital marketing is an ever-evolving field and keeping up with the latest trends, strategies, and tools is essential for advertisers to stay ahead of the competition. Fortunately, there are plenty of different digital marketing tools available in the market that can help advertisers create, manage, and analyze their digital marketing efforts. Here are a few resources that need to be a part of your online marketing toolbox.

What should you have in your online marketing toolbox?

Google analytics.

Google Analytics is a website analytics tool that provides valuable data and insights to advertisers on how their website is performing. It helps advertisers in analyzing website traffic, user behavior, and other metrics to make better marketing decisions. Google Analytics is easy to use and offers a wide range of features such as real-time data analysis, user demographics, and goal tracking to help advertisers track the effectiveness of their digital marketing efforts.


Email marketing is still one of the most effective ways to reach out to customers and promote products or services. MailChimp is an email marketing tool that allows advertisers to create and send email campaigns, track open rates, click-through rates, and other metrics. Advertisers can use this information to improve their marketing campaigns and increase their revenue, making it imperative for your online marketing toolbox.


Managing social media campaigns can be a daunting task, especially when you have multiple social media platforms to deal with. Hootsuite is a social media management tool that streamlines the process of posting, scheduling, and monitoring social media content across multiple platforms. Advertisers can use Hootsuite to create and schedule social media posts, track engagement, and monitor conversations about their brand.


Search engine optimization (SEO) is an important aspect of digital marketing and SEMrush is a tool that helps advertisers optimize their website's SEO performance. It provides data on keyword rankings, backlinks, and other factors that impact SEO. Advertisers can use SEMrush to identify potential improvements to their website's SEO, improve search engine rankings, and drive more traffic to their website.

Google Analytics overview report


Buffer is another social media management tool that allows advertisers to schedule social media posts, manage multiple accounts, and track engagement. Advertisers can use Buffer to tailor their social media posts to different platforms, monitor engagement, and track the effectiveness of their social media campaigns.


Retargeting is a popular digital marketing strategy that involves showing ads to users who have previously visited your website. AdRoll is an online retargeting platform that helps advertisers create and manage retargeting campaigns across multiple platforms. It allows advertisers to reach users who have already shown an interest in their products or services, increasing the chances of conversion.


Ahrefs is a tool that helps advertisers analyze their website's backlinks and identify opportunities for link building. Backlinks are an important factor in SEO and Ahrefs helps advertisers improve their website's backlink profile by finding high-quality backlinks from other websites.

Google AdWords.

Google AdWords is an advertising platform that allows advertisers to create and display ads on Google search results pages. Advertisers can target specific keywords, geographic locations, and demographics to reach their desired audience. AdWords also provides data on ad performance, click-through rates, and conversion rates to help advertisers optimize their campaigns.

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