One of the problems small businesses have in a competitive market is having the money to market themselves against larger competitors. Many are limited to SEO because it’s a low-cost way to optimize a website and improve visibility. However, SEO often isn’t enough to make your business stand out against others in your industry. Choosing affordable small business marketing services can effectively ensure that you’re getting your message out to your customers online. At The Liquid, we know that it sometimes takes multiple tools to get the job done, so we have a few services that might work for you.
Hootsuite
One of the biggest challenges that come with running social media for a business is finding the time to post across three or four platforms multiple times a day in addition to everything else you have going on. Hootsuite makes it easy to manage multiple social media accounts in a single place. Not only do you have the capability to schedule your posts days and weeks in advance, but you also get insights into how much interaction you’re receiving across the board, easily research hashtags and trending topics, and interact with users directly from the dashboard. While Hootsuite used to be free for a basic account, it’s recently changed and starts with its basic plan of $50 a month that allows you to manage up to 10 social media accounts as a single user.
Mailchimp
Believe it or not, email marketing is still around, and it’s effective. Plenty of platforms make it easy to send email blasts to your list of subscribers, but Mailchimp is one of the most user-friendly. Their basic plan is free and can be used as a marketing CRM as well as a website, landing page, and forms builder. The free plan is designed to accommodate up to 2,000 contacts each month. If you want more features, options start at $9.99 and $14.99 that include A/B testing, send time optimization features, and sales funnel builders. The free plan is an excellent option for any small business to manage an email subscription list.
Google Analytics
Google Analytics is a free service that provides insight into your website traffic. The only catch is that you have to get your website verified with Google via the Google Search Console before, which is also free. The Google Analytics platform gives in-depth information into how people are finding your website, the number of people who are actually clicking through the pages, the pages that are most commonly viewed, where in the world users are coming from, and even gives a live look at where current users are located. There’s plenty of information available on the Google Analytics platform that can help you identify the best ways to market your business online.
Moz
As we mentioned above, SEO is an excellent tool for driving online traffic to your website when it’s done correctly. Moz is an affordable digital marketing service that makes doing SEO on your website much easier. It helps to provide useful information regarding search keywords customers within your industry are using to find others like you. Having that knowledge makes it easier for you to optimize your website for search with those specific terms. Other available tools Moz offers include search results reports, on-page SEO graders, and backlink tracking. The standard Moz plan starts at $79 per month when billed yearly, which is the most affordable among some of the most common SEO tools.
Sign up to consolidate
While each of these small business marketing services can effectively build your brand online, you’ll find that it’s much easier to consolidate them into one place. At The Liquid, this is what we do. Get in touch with us by sending a message via our contact form, and we’ll promptly get back to you with more information about our affordable small business marketing services.