It’s said that content is king with digital marketing but this is only partially true. When it comes to content, it’s good content that’s king in the only world. You can pump out as many blog posts, videos, and infographics as you want but none of it is going to drive any traffic if you aren’t creating good content that people want. What does it take to make good content? One word: strategy. With help from our experts at TheLiquid.com, we can help you identify various parts of your content strategy with our content marketing services. If you’ve never considered hiring out this service, read our guide for beginners that outlines some of what we can do for you.
Identify your audience
Anytime you’re creating content, you need to know who you’re creating it for. This helps to have a targeted tone of voice that will speak more to those you’re trying to catch hold of. For instance, we’re looking to speak to professionals like you, who are trying to find a marketing firm that can help take your business to the next level. We know your business is run by people so we’re looking to address you directly as a person. If we were a luxury car company, we’d spend more time refining our language to speak on each feature in the vehicle. With content, you need to know who you’re trying to reach and what it takes to communicate with them.
Audit existing content
While it might feel like cheating, you can always recycle content that you’ve used before. However, it’s important that you take the proper approach to recycling and improving that content. Our service will look through your existing content to see what needs to be updated, improved on, and repurposed. We can then take these pieces of content and identify ways that each can be utilized in building out your strategy.
It’s not common for new content to passively drive traffic on its own. Search engines have to index the page before it will show up on search results pages, which takes time. You can push this process forward and manually drive readers and viewers to your latest blog post or YouTube video by promoting it on other platforms. Schedule social media posts with a link and let your followers know where they can find the latest and greatest piece of information about an upcoming event, product launch, or a guide to buying tech. The more traffic you drive to your content early, the more priority search engines will give it because it’s providing users with useful information.
Let’s visit the last two words of that previous paragraph again. “Useful information.” This is a significant piece of the puzzle in creating content. Simply creating content for content’s sake will get you nowhere. It might even hurt your chances of gaining new customers and clients. While there is always a segment of the online population that’s looking for entertainment, much of it is looking for information. Useful tips, how-to guides, DIY walkthroughs, and things of that nature. Trying to find information is what brought you here, after all. Give your target audience something useful that they can grab onto and be guided into your website. This is a great way to build trust with an audience that can turn into long-term customers.
Contact us for more
Get in touch with us to learn more about our content marketing services at TheLiquid.com. We can help you put together a strong strategy that will drive traffic to your website. Feel free to send a message using our online contact form with your inquiries or sign up for our monthly subscription-based services. We look forward to working with you.