If you want your website to rank on Google and increase organic traffic, you’ll need to dive deeper and create a strategy that involves more than just on-page SEO. Off-page SEO is one of the essential parts of a successful SEO strategy.
We’ll explain what it is, how it works, and the techniques you can use to bolster your website and traffic.
What is off-page SEO?
The first part of developing an off-page SEO strategy is understanding what it is. Off-page SEO refers to SEO tactics that do not involve updating existing content or publishing new content on your website. In the past, off-page SEO and link building were used interchangeably. But there are several off-page SEO tactics besides link building that you can use to give your website a lift:
- Social media
- Content marketing
- Citation building
- Brand building
Using all or a combination of these tactics as part of your off-page SEO strategy will help search engines and users better understand your site. It can also help increase your site’s authority, trust, and relevance.
How does off-page SEO help your business?
While on-page SEO can help you gain a foothold on Google and traffic, off-page SEO helps build your site’s domain authority. Without this, your site will struggle to outrank websites with higher authority. These websites tend to rank better on search engines than those with low or no authority because they are considered to be more relevant, credible, and trustworthy.
You must show search engines that people trust, share, and reference your website and content. Links can help you gain higher authority, but it’s not the only technique you should put into play.
Offpage SEO techniques to incorporate into your strategy
There are several different page tactics that you can use to grow your website’s authority and organic search traffic. Here are a few we recommend incorporating into your overall SEO strategy.
- Link building: As mentioned above, link building is worth building into your off-page SEO strategy. Earning backlinks from high-authority websites helps position your site as an authority on search engines like Google. With link building, you should always focus on quality over quantity when earning links from high authority sites.
- Brand building: It’s no secret that Google rewards brands, which is why you should work to incorporate brand-building activities into part of your off-page SEO strategy. You should focus on building your brand, which could include increasing brand searches for your brand name, products, or domain name searches.
- Public relations: PR and SEO used to be seen as two separate disciplines, but they now work together to form a cohesive strategy. Digital PR incorporates link-building tactics that give way to high authority links at scale.
- Social media: Social media plays a significant role in using the web and searching for answers to our questions. While social shares are not a direct ranking factor for search engines, increasing your presence can put you in front of potential clients and customers.
The Liquid is a Washington DC-based online marketing firm offering affordable SEO services.
Our elite team brings over 40 years of marketing and technical experience to our clients. Our packages don’t just provide comprehensive SEO services and marketing strategies––they’re designed to help our clients develop into the best version of themselves. We created The Liquid in response to the cluttered, often conflicting information about search engine optimization available to small businesses today. Regardless of a firm’s experience or strategy, the one thing that seemed inescapable was the expense––often thousands of dollars a month.
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