It can be overwhelming when you’re trying to build a new business. You’re trying to think of strategies that can effectively build credibility and drive sales so you can grow from the ground up. Taking hold of the digital landscape is a great way that you can do this without dropping thousands of dollars every month on your marketing efforts. With help from The Liquid, you can put digital marketing solutions in place that will help to grow your business online.
Use social media
If you’re not planning on paying for ads, social media is free. With effective hashtag research and strategic tagging of people and brands, you can grow your business on social media without spending a dime. While this will take time, a strong and loyal social media following can go a long way toward marketing your business on a budget. If you’re not someone who’s into social media or you don’t want to take time to do research into posting, hire a small business marketing agency to do it for you. Social media can be part of an effective SEO strategy as you’re constantly building links, creating content, and pointing traffic back to your website.
Implement video marketing
When you’re putting together a digital marketing strategy, it’s important to know how and where customers are going to find you. Google is the largest search engine in the world with YouTube as the second, which happens to be owned by Google. Part of building your business early is establishing credibility with potential customers. You can use YouTube to create tutorial videos, product highlights, and share insights to your business. While you’re making these videos, keep in mind how you can repurpose and reuse the content across social media, on your blog, and other pages where you can embed the videos on your website.
Establish an SEO strategy
When thinking about search engine optimization, or SEO, as compared to other methods like paid ads, you can think of it as planting a garden versus eating fast food. Eating fast food is a fast and easy way to get dinner, but you’re going to have to pay more than you would eat at home. Like fast food, you can get results quickly with paid ads on Google and social media, but it’s going to cost you. Your entire marketing budget could go toward ads on Google and you’ll drive sales. However, once you stop paying for those ads, those results will go away.
When you plant a garden, it’s going to take time to be able to harvest but you have lasting and sustainable food that you can continue to go back to. SEO is similar in that it’s going to take time to establish yourself on search engine results pages, but you’ll be set for a long time once you do. It does take regular maintenance, like a garden, to maintain those results, but you’ll have a much healthier and more affordable way to sustain your business online.
Put customer service first
No matter what kind of business you run, it’s not uncommon to have a large amount of online interaction with customers. You can establish a strong relationship with them by responding to comments, posts where you’re tagged, and reviews. This is an excellent way to make your customers feel like you truly care about them while letting them know that customer service is a priority. Something as simple as a liked post can get your business a lifelong customer because it makes them feel special for even a moment.
Get in touch for more
You don’t have to try to build your digital marketing plan by yourself, reach out to our team at The Liquid for digital marketing solutions that will help to establish your new business in the online landscape so you can drive more traffic and sales leads. Send a message via our online contact form to get started.