In 2021, the need for search engine optimization (SEO) became more prominent than ever. As more and more consumers flocked en masse to online spaces, even traditional brick and mortar businesses realized the importance of having a searchable and visible online presence.

However, the advantages of SEO solutions go beyond that. If you’re still on the fence about whether to invest in SEO marketing in 2022, here are some benefits your business could be missing out on.

1. They level the playing field

There was a time only established companies and big brands could afford to do marketing. They dominated TV and radio ads, as well as large billboards across the country. This gave them an unfair advantage as smaller businesses that could not raise the huge sums required for traditional marketing, languished in their obscurity.

Then came SEO and with it, the ability to level the playing field. Now small businesses with good SEO strategies can outmuscle the big brands for market share.

2. They promote better user experience

One of the main pillars of SEO, on-page SEO, deals with optimizing a website both in design and function to improve user experience. Website loading speed, keyword optimizations, site navigation, mobile-friendliness, content relevance and readability — these are all key aspects of on-page SEO and are critical to UX design.

Better user experience can lead to improved ranking, more clicks, stronger brand awareness, and even higher conversion rates.

3. They help boost your business’s credibility

Search engines like Google and Bing rank websites based on their trustworthiness, among other factors. Well-implemented SEO solutions, such as blogging, guest posting, and backlinking help improve the credibility of your business.

This increases the trustworthiness and authority of the site, which in turn, helps it rank higher in search engine results pages (SERPs).

4. They don't have to cost anything

Well, except your time, of course. But that’s only if you’re doing it yourself. Unlike other marketing strategies like pay-per-click (PPC) ads and social media management, SEO does not come with inherent costs. Search engines don’t charge you money to crawl your website 24/7, plus many important SEO tools, such as Google Analytics and Google Search Console, are available to users for free.

That being said, you will incur certain costs, such as payments for the domain name, website hosting, SEO specialist, content writer, etc. But the actual implementation of these solutions costs nothing. The resulting organic traffic also comes to you at no cost.

5. Their results are trackable

Data is currency In today’s digital age. Thanks to SEO solutions, you can track results, monitor performance, and identify areas for improvement. These crucial data are collated, analyzed, and presented in easy-to-understand reports.

They allow you to make informed decisions about how to go about your marketing efforts for better results. For instance, Google Analytics can show you how many people are interacting with your website, their location, what type of device they used, how long they spent on each web page, and more.

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