It’s not always easy to market a small business. Competing with those in your industry that have been established much longer than you and have larger marketing budgets can make it feel impossible to get a foothold in the community. With help from a small business marketing agency like The Liquid, you can. If you’re looking for affordable ways to market your business, read our short guide below with some tips.

Implement SEO

Search engine optimization, or SEO, is the process of targeting keywords or phrases that users type into search engines to search for products and services like yours. This means that you create pages and other content for your website that includes these phrases so search engines index your website with these terms. As a small business marketing agency, we understand the importance of a strong SEO strategy as it’s the most affordable and sustainable method to drive traffic to your website and create leads.

Create a Google My Business account

Google is the largest search engine in the world so the vast majority of your customers who are looking for you online will find you there first. This means that it’s important to play by its rules when putting together an SEO strategy. You can establish yourself in local search results as well as identify your exact location on Google Maps by creating a Google My Business account. This is a free process that doesn’t take more than about 30 minutes from start to finish. If you’ve never done this yourself and you’re not sure what all to put on your profile, ask your marketing agency for assistance and they can walk you through the process.

Use email marketing

You can sign up for certain email marketing platforms for free depending on the size of your subscription list. While we’re constantly bombarded with spam emails dozens of times a day, email marketing is still an effective way to get your brand in front of your customers. Keep in mind that those who sign up for your mailing list are interested in hearing from you, so they’re often going to at least read the subject line of your emails.

Start blogging

Most people on the internet are looking for either information or entertainment. If you’re not in the business of entertaining, provide useful information. You can do this by blogging regularly on your site. This doesn’t mean that you need to be an everyday blogger and transform your business. Instead, choose a topic relevant to your industry once a month and write a blog. This will help with your SEO strategy while building out the size of your website and establishing credibility with potential customers.

Participate in community events

Your community probably has fundraising or charity events throughout the year. Keep your finger on the pulse of these events so you can get your company out in the community. People love supporting businesses that support the community so this is an excellent way to not only display your brand but to also let potential customers know that you want to be a part of the community for the long run. A marketing agency can help you put together a strategy for the best way to get involved with these events and how to present yourself.

Reach out to get started

If you’d like to work with a small business marketing agency, get in touch with us at The Liquid. Contact us using our online contact form to learn more about how we can help you with your marketing strategy. We look forward to hearing from you.