Driving traffic to an online shop can be one of the most frustrating and challenging parts of owning a business. You have products you stand behind, and you’re ready to share them with the world, but nobody’s seeing them because they’re not finding your website. At The Liquid, we understand digital marketing, so we can provide you with some advice regarding effective strategies to drive traffic. Read our short guide below for some of the top marketing solutions that have proven effective in driving traffic to online stores.
Search engine optimization (SEO) can be a boon to online companies when it’s done correctly. Your online store will display toward the top of local search results as a way for prospective customers to find you easily when searching for your products, and you’ll get more traffic. It’s all easy in theory, but it’s a considerable amount of work that needs to be done. You won’t see any results if you’re not optimizing pages throughout your website for geographic areas you’re looking to target, and some old SEO tricks can actually hurt your rankings. Having an expert perform SEO on your website will help your online store’s visibility so you can drive more traffic.
It’s said that content is king on the internet. Content is what keeps users scrolling through social media apps and websites alike, so it must be true, right? However, creating content for the sake of content isn’t what is truly king. Rather good content is what drives engagement. One of the best ways you can drive traffic to your website is by creating quality content that fits the online habits of your target audience.
While being a content creator sounds like a lot of fun, it’s also a lot of hard work. Consider the many areas that you can make creative content to appeal to your target customers, then choose a few that are the most time- and cost-effective. If you’re unsure where to start, blogging and posting to social media are great places to begin. As you get more comfortable, you can move up to creating videos for YouTube and other platforms.
Having an email list is still considered one of the most effective ways to reach your customer base. You might find that people are coming to visit your online store once or twice, clicking around a bit but not buying anything. The key is to be able to bring them back later. Encourage users to sign up for an email list where you send out news about your company, new products releases, and discount codes or sales. Keep in mind that many of your emails will probably get deleted without ever getting opened, but you’ll find that you’ll still have customers clicking your links to shop your store with each email you send.
Anytime you search on Google, you’ll notice that the top three or four results have a small “Ad” icon next to them. These are ads that companies are paying to be displayed at the top of the search results page. One of the most important things that small businesses need to understand about Google ads is that it can be effective at driving traffic, but it’s also expensive. You pay for these ads based on the number of clicks they get, and you could easily burn through $500 of your marketing budget within two or three days.
Sign up to get more
If you’d like to learn more about some of the top marketing solutions for driving more traffic to your online store, get in touch with our team at The Liquid. We offer an online marketing toolbox that will help to improve your visibility in the digital world. Send a message using our online contact form, and we’ll provide you with more information about our services.