The internet is a big place. No matter how big or small your business is, it can be difficult to find your place so your clients and customers can find you. At TheLiquid.com, we can help. We have a unique approach to digital marketing that sets us apart from other marketing consulting firms that will set you apart from your competition. We offer a variety of services that will help to establish your digital presence and grow your online presence. Read below to learn more about us and what we can offer you with our subscription-based services.
The name of the game in digital sustainability is Search Engine Optimization, or SEO. While many have heard the word, few truly know how it’s done. There’s a delicate balance in keyword research and usage that drives success and results. Proper use of SEO tactics can reap massive rewards as you’re the top search result and the first click of your customers. However, overuse of your keywords tends to “upset” the search engine bots and can get your website buried on the ninth page of search results. We have a team of experts who can curate and implement an effective strategy that will help drive online results for your business.
Part of growing a business is reaching out to potential customers and clients as well as networking with like-minded people within your industry and community. With targeted social media posts, you can quickly grow a following, a community, and earn new industry partnerships. However, you must remember that the point of social media is to be social. Facebook, Twitter, Instagram, LinkedIn, and others are meant to be set-it-and-forget platforms. Once you start posting, you need to be willing to respond to and like comments, comment on other posts, and following other accounts. Social media is a billion-dollar platform but it’s a full-time job. Our team can take care of that for you because we know you have other things you need to focus on.
Content marketing is one of the most effective pieces to running an SEO campaign. This includes everything from social media posts to blog posts to YouTube videos. While creating content for each of these individual platforms can feel daunting, you can effectively repurpose content for each so it’s appropriate for the audience. This means that you can take blog posts and turn them into YouTube videos that work great as tutorials or FAQ videos. You can take this same content and make an infographic that provides prospective clients and customers with the information they’re looking for about your industry. While this feels like it simplifies the entire process, it still takes a lot of time and effort to do these things, which is why you’ll want to hire a marketing firm.
While paid ads are a great way to drive a high amount of traffic to your website in a short amount of time, not everybody has the budget to pay for Facebook, Instagram, and Google. You can easily burn through your entire marketing budget for the year in just a few days if you’re not careful with what you’re doing. This is why it’s important to have somebody who’s familiar with the platforms and knows how to budget your money with ads. With help from our team, you can run effective and targeted ads that will drive traffic and revenue to your business.
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Don’t run in circles trying to figure out how to market your company online. Get with a unique and effective marketing consulting firm that knows how to establish your business in the digital world. Send a message to our team at TheLiquid.com using our online contact form to learn more about how we can help you or sign up for our monthly subscription services.