Any small business with a web presence has likely heard about search engine optimization (SEO). It refers to the practices and processes that help your website appear first when internet users search for keywords related to your business. However, those exact practices are harder to define and constantly evolve. Google’s algorithm to rank search engine results is a closely guarded secret. SEO agencies often promise fast, powerful results from their services and charge thousands of dollars for their insights. But what can you really expect from a small business SEO package?
What do SEO packages include?
SEO packages include three aspects: on-page, off-page, and technical optimization. When shopping for an SEO package for your small business, consider what a marketing firm offers. Some may only provide on-page content and focus on Google Ads and social media marketing. Others will cover every aspect that search engine algorithms evaluate on a site.
The most comprehensive packages include off-page metadata and technical performance––a slow-to-load website will never rank well on the search engine results page (SERP), no matter how many keywords you use.
What happens when you’re optimized?
Even though everyone talks about SEO, you might wonder about the real advantages of ranking well on the SERP. Consider how you browse the internet when shopping, planning a trip, and looking for information. How often do you click through to the second page of results? How much trust do you have in the top five search results?
A results page for Google, Yahoo!, or Bing is the modern storefront––being on Main Street simply captures more traffic.
Increase your audience
The more keywords your website ranks for, the greater your website’s exposure. Even if someone is searching for a tangentially related product or service, they may find what they need on your optimized site.
Improve your conversion rate
When you optimize for keywords specific to your work, the people who search those terms are already interested in purchasing. Rather than wasting time and money pitching to people who aren’t in your target audience, a small business SEO package will put your brand in front of those who are ready to buy.
Grow your business
When your business begins to rank for keywords outside your current offerings or location, it may indicate growth opportunities. You’re primed for success when you expand your products or services into those where you already have traction on the SERP.
Is it worth it for small businesses to get SEO packages?
In a word, yes. But there are several considerations for small business owners to weigh before they purchase monthly SEO services from a marketing firm. Because of the value of first-page ranking for high-value keywords, some optimization providers charge thousands of dollars a month for their services. If you’re a new or still growing small business, you may not have the capital for the initial investment.
The key is to find a small business SEO package that delivers results and is also affordable for your company. The Liquid helps small businesses to revolutionize their online marketing strategy to become the best version of themselves and thrive in changing market landscapes.
The Liquid is a Washington DC-based online marketing firm offering affordable small business SEO packages.
Our elite team brings over 40 years of marketing and technical experience to our clients. Our packages don’t just provide comprehensive SEO services and marketing strategies––they’re designed to help our clients develop into the best version of themselves. We created The Liquid in response to the cluttered, often conflicting information about search engine optimization available to small businesses today. Regardless of a firm’s experience or strategy, the one thing that seemed inescapable was the expense––often thousands of dollars a month.